The 77-Call-Pete family standing together in branded apparel, representing an independent health insurance brokerage serving individuals, families, Medicare beneficiaries, and businesses nationwide.

Your Satisfaction is Our Priority

We are and will always be an independent brokerage built around the people the marketplace forgets — the self-employed, small teams, and families who deserve the real PPO's.

Know Who We Are

About our founder

At the helm of 77-Call-Pete is Peter Aaronson, a visionary leader who built the company on the cornerstone of trust and transparency. Pete believes that the right insurance policy is a critical element to maintaining a healthy, happy life, and he’s dedicated his career to making that a reality for every client.

With years of experience under his belt, Pete’s approach combines industry savvy with a relentless drive to provide accessible, friendly and comprehensive consultancy for anyone seeking health insurance guidance. His innovative perspective continues to shape the direction of the industry, firmly establishing us as your go-to advisors in the health coverage sector.

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Coverage for Every Stage of Life

Because the right insurance isn’t one-size-fits-all. We shop multiple carriers and build coverage around your health, budget, family, or business.

Let's pull quotes from 5+ carriers today

Every recommendation comes with a side-by-side estimated cost of care, including premium + deductible + your actual usage. You see the math.

Proud recipient of  Award
Collection of professional insurance industry awards earned by 77-Call-Pete, including Top Producer, Circle of Champions, Top Rated Medicare Agent, District Partner, and Top ACA Producer recognitions.

77‑Call‑Pete is a brand of Lake Life and Health, Inc., a licensed health insurance agency.

We do not offer every plan available in your area. Currently, we represent 8 organizations which offer 75 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Assistance Program (SHIP) to get information on all of your options. This is a proprietary website and is not associated, endorsed or authorized by the Social Security Administration, the Department of Health and Human Services or the Center for Medicare and Medicaid Services. This site contains decision-support content and information about Medicare, services related to Medicare and services for people with Medicare. If you would like to find more information about the Medicare program please visit the Official U.S. Government Site for People with Medicare located at http://www.medicare.gov